Content Calendar is your unified timeline for planning, scheduling, and managing all brand activities in one place. From campaign launches to content deadlines to seasonal events, Content Calendar gives your team a single source of truth for what's happening and when.
Open Content Calendar from the Dashboard quick links, or go directly to /calendar.
Events from the Content Calendar Tool
When you use the Content Calendar tool in Halo Studio to generate a content plan (topics, channels, dates), you can publish that plan straight into this calendar. Click Save & Publish to Calendar in the tool — the document is saved to your Asset Library and each row is created as an event here automatically. Those events appear as tool-generated events: they show a Content Calendar badge and a link to the source asset so you can open the full plan anytime. Filter by event type Tool Generated to see only events created from the Content Calendar tool. Dates from the tool are normalized to the current year, and weekday-only rows (e.g. "Monday") are mapped to real dates using week headers.
How It Works
Add events manually for campaigns, content deadlines, product launches, seasonal moments, or any brand activity — or add many at once by using the Content Calendar tool and clicking Save & Publish to Calendar. New events open with All day enabled by default so you can create quickly without setting time fields unless you want a timed event. Each event includes a title, date, owner, status, and optional description.
Categorize events by type — user-created or tool-generated (e.g. from the Content Calendar tool) — and filter your view to focus on what matters right now.
Move events through status stages (scheduled, completed, cancelled) to keep your team aligned on what's on track and what needs attention.
Use the calendar view to spot scheduling conflicts, gaps in activity, or overloaded weeks. Drag events to reschedule and keep your execution rhythm sustainable.
Key Features
See all brand activities — campaigns, content, launches, and tool-generated events from the Content Calendar tool — in one visual calendar. No more switching between tools to understand the full picture.
Assign owners and track status for every event so accountability is clear and nothing falls through the cracks.
Filter by event type: user-created events or tool-generated events (e.g. from the Content Calendar tool). Tool-generated events show a badge and link to the source asset.
When you create or edit an event, use Repeat to choose a cadence (daily, weekdays, weekly, biweekly, monthly, yearly, and more). Set Ends to Never, On date (end by), or After N occurrences. Weekly and biweekly series use the start date’s weekday — change the start date if you need a different day. Series show across months (even if the series began earlier) and are included in exports for your selected range.
Event templates vs. repeating events
Event templates save titles, tags, and other fields so you can start new events faster. Repeat controls the schedule of a single event series (how often it occurs and when it stops). You can combine both: pick a template, then set Repeat and Ends for the series you need.
Best Practices
Review Weekly
Spend 10 minutes each week scanning the next 2 weeks of your Content Calendar. Catch conflicts early, confirm owners are on track, and adjust dates before deadlines become emergencies.
Use Templates for Recurring Work
If you run the same type of campaign quarterly or publish content on a fixed cadence, create event templates. This saves setup time and ensures you don't forget steps in established workflows.
Keep It Current
A calendar is only useful when it reflects reality. Update event statuses as work progresses and remove cancelled items promptly. Stale calendars erode team trust faster than no calendar at all.
If your calendar consistently has 10+ events per week, your team may be stretched too thin. Use the calendar view to identify overloaded periods and redistribute work to maintain quality.
Use the Content Calendar tool in Halo Studio to generate a plan, then click Save & Publish to Calendar to push those events into this calendar in one step. You can also plan campaign dates here first, then use Campaign Builder to generate assets and messaging — the calendar becomes your strategic backbone while Campaign Builder handles execution.